Our Team

Criterion LLC

Mike Cobb PhD

Founder and Managing Principal
A seasoned executive and entrepreneur with over 30 years of experience starting, growing and leading businesses. Primary focus is on strategy and leadership development.

Wendi Taylor MS PMP

Principal and Director, Supply Chain Best Practices
A supply chain and business process expert with over 25 years of experience. Primary focus is on strategy development, facility and operations design, procurement and process improvement.

Bob Hunter MBA

Senior Advisor, Strategy and Life Sciences
A seasoned entrepreneur, management consultant and business executive with over 20 years of experience. Primary focus is on strategy development and execution, operational leadership and business development, with an emphasis on the life sciences.

Fred Newton

Senior Advisor, Operations
A seasoned operations professional with over 40 years of experience in manufacturing management and application of technology to manufacturing. Focus is on transforming operations.

Bill Standish

Senior Advisor, Supply Chain and Construction
A senior level business advisor with over 30 years of experience managing and improving supply chain operations for suppliers of building materials and consumer products. Focus is on reaping benefits for construction contractors and their suppliers through close collaboration.

Yulian Zeng MS

Advisor, Business Processes and IT Solutions
A business process, supply chain and IT professional focusing on helping companies leverage technology to grow their businesses, enhance operational performance and optimize supply chains.

Don Hartz MBA

Senior Advisor, Operations
A seasoned operations professional with over 30 years of experience in industrial engineering, manufacturing and process management. Focus is on transforming operations.

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David Baskin PhD

Senior Advisor, Organizational Change Management
A seasoned leadership and organizational development professional with over 40 years of experience in culture analysis and strategic change. Focus is on transforming organizations.

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Criterion Capital LLC

Kirti (Indy) Patel MS

Managing Principal, Criterion Capital LLC & Chief Economist, Criterion LLC
An innovative professional with the expertise and experience to create shareholder value by developing sustainable corporate strategy. Focus is on capital/debt restructuring and M&A.

Arye Lev Ben Harav

Vice President, Business Development, Criterion Capital LLC
A seasoned business development and executive recruiting professional with over 30 years of experience. Focus is on identifying opportunities, deal screening and capital sourcing.

Criterion China

Tang Jia

Vice President, Asian Operations
An innovative professional with expertise and experience in business and channel development. Focus is on identifying opportunities and developing channels for US/China trade.

Shu Chang

Director, Asian Operations
An innovative professional with expertise and experience in business and channel development. Focus is on identifying opportunities and developing channels for US/China trade.

Administrative

Gerry Cooper

Administrative Specialist
An experienced administrative professional responsible for all internal financial, accounting and back office functions.